Bi-lingual and Bi-cultural
With roughly 12 million English and Spanish speakers in the U.S. today, it’s no surprise we are starting to see more of a need for Bilingual media promotions. Many Bilingual speakers are also Bicultural like me. What does this mean? It means we consume media in both languages and enjoy watching our respective shows and films in English or Spanish and in the rare occasion in both languages like Selena: The Series on Netflix. So a person who watches Estrella TV, Telemundo, or Univision, will also watch ABC, CBS, NBC, and all the streaming options.
There is no right or wrong
Bilingual Media is Entering a New Era
Women in Promo
As a Hispanic woman to be able to hear myself in a promo is a bit surreal. Especially because it’s for the Latino community. Both the American and Hispanic market tend to utilize men more than women. Thankfully, we are also starting to see a new era in Promo where women voices like mine and others are being used. It’s truly an honor to add my name to the list of women in Promo and not just English Promo but Spanish Promo too.
About Sophia Cruz